Values engagement
"When you think of freshwater, what are the things you think of?"
91%
of respondents most associated freshwater with drinking water supply and ecosystem health.
"What physical things relating to freshwater are most important?"
97%
of respondents thought ecosystem health, human contact (like swimming) and drinking water supply were most important.
"What intangible things relating to freshwater are most important?"
77%
of respondents thought connection (including spiritual) and preservation for future generations were most important.